After the tremendous growth observed throughout the review period, sales of RTD tea slowed down over 2009. Manufacturers attempted to draw shoppers by highlighting health benefits of tea, particularly green and white teas. RTD tea sales players also target housewives, the family decision makers, on the back of larger sized packaging.
RTD Tea in Poland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2005-2009), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues.
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Rtd Tea - Poland